One encounter. Two different insurers. Why they came decides.
Get more optometry claims paid the first time: 247 Medical Billing Services runs optometry billing services that route every encounter to the right medical carrier or vision plan, then carry refractions, imaging, and modifiers through to payment. You get a dedicated account manager, a free 360° reporting dashboard, and HIPAA and SOC 2 Type II security — trusted by eye-care practices since 2005.
What the patient books"An eye exam"
Which insurer it belongs to turns on why they came and what the doctor documents.
RoutineVision plan
Glasses, or a routine check with no complaint. Capped allowance.
Symptom-drivenMedical carrier
Floaters, dry eye, diabetic monitoring — a payable medical workup.
Performed on nearly every patientREFRACTION · SEPARATE LINE
Non-covered under Medicare and most medical plans — billed as patient responsibility and collected up front, never absorbed into the exam.
And the same visit can be coded two incompatible ways
EYE CODEScomprehensive vs intermediate
OR
OFFICE E/Mdecision-making or time
chosen per visit against the record — a margin decision, not a coin flip
Every service to the payer that actually covers it
Filed within 24 hoursDays in A/R < 25
We work with Optometry practices across the U.S.Eye ExamsContact LensMedical Eye CareVision TherapyAnd More
01The fork no other specialty has
The optometry coding that decides your margin
No other specialty asks a single encounter to belong to two different insurers, and that fork is where optometric revenue is either captured or quietly surrendered.
A patient books "an eye exam," and whether the visit lands on a vision plan or a medical carrier turns entirely on why they came and what the doctor documents — not on what the patient asked for.
Route it correctly and the exam, the refraction, the imaging, and the fitting each reach the payer that covers them; route it wrong and you either file a routine claim against a benefit that never touched it or bury a payable medical workup inside a capped vision allowance.
Read the reason, not the requestWhy did this patient actually come in today?
Routine
File it to the vision plan
A visit for glasses, or a routine check with no complaint. The exam and the routine fitting ride the vision benefit and its allowance.
EXAMOphthalmological visit codesFITTINGRoutine contact-lens servicesREFRACTIONSeparate patient-responsibility line
Symptom-driven
File it to the medical carrier
A visit driven by a symptom or a diagnosis — floaters, a red eye, blurred vision, or monitoring diabetes or glaucoma.
VISITEye codes or office E/M, whichever the record supportsIMAGINGOCT, fields and photography with the covered diagnosisTHERAPEUTICLens fitting with its qualifying diagnosis
We manage each code family to its own rulebook, so every service in the visit arrives at the right payer at its true value and nothing collides with anything else:
Code family
What it covers
What we manage
Ophthalmological visits (92002–92014)
New and established eye exams, comprehensive and intermediate
Correct new-versus-established status, comprehensive versus intermediate justified by the record, and the choice between eye codes and E/M for the visit
Office E/M (99202–99215)
Medical evaluation and management for eye disease
Level selected on medical decision-making or time, mapped to the diagnosis driving the visit, used where it pays better than the eye codes
Refraction (92015)
The refractive measurement performed on nearly every patient
Billed separately as a non-covered, patient-responsibility charge so it is collected up front, never absorbed into the exam
Glaucoma and retinal imaging, photography, perimetry, extended ophthalmoscopy
Supporting diagnosis confirmed, payer frequency limits honored, unilateral versus bilateral coded correctly
Contact-lens services (92310–92313, 92071–92072)
Routine fitting and evaluation, plus therapeutic lenses for disease
Fitting routed to the vision plan, therapeutic lens fitting routed to the medical plan with its qualifying diagnosis
Minor procedures (65205–65222 foreign body, 68761 punctal plugs, 67820 epilation)
In-office treatment of ocular surface and lid conditions
Global periods tracked, modifier 25 applied to a separate same-day exam, right/left and bilateral reporting handled
The exam-code decision alone
An optometrist can report the same encounter under the ophthalmological visit codes or the office E/M codes, and the two sets carry incompatible rules. Default to one set out of habit and you either downcode a visit the record fully supported or invite an audit flag on a level the chart can't defend. We make that call per visit, against the documentation, and toward whichever set the payer actually rewards — so the choice stops being a coin flip and starts being a margin decision.
02A rule applied a beat too late
Where optometry claims lose money
Most optometry losses trace back to the same short list of failure points, and nearly every one is preventable before the claim leaves the building. We close each at the front end, before it hardens into a denial or a recoupment:
Issue
The specialty's biggest leak
Routine exam billed to a medical plan (or a medical visit to the vision plan)
The denial or audit exposure
Payer-mismatch denial and lost or capped payment
How we prevent it
We route each encounter from the presenting problem and assessment, and coordinate benefits when both apply
Issue
Refraction (92015) dropped or folded into the exam
The denial or audit exposure
Uncollected patient revenue on nearly every visit
How we prevent it
We bill refraction as a separate non-covered, patient-responsibility charge and collect it up front
Issue
Imaging (92133/92134, 92250, 92081–92083) without a covered diagnosis
The denial or audit exposure
Medical-necessity denial and overutilization takeback
How we prevent it
We attach the supporting diagnosis and hold tests to payer frequency limits
Issue
Comprehensive eye code on an intermediate visit
The denial or audit exposure
Downcode on review or upcoding exposure
How we prevent it
We select 92002–92014 versus E/M to the documented elements and medical decision-making
Issue
Same-day exam and minor procedure without modifier 25
The denial or audit exposure
Bundling denial on the exam
How we prevent it
We append modifier 25 to a significant, separately identifiable exam and document it
Issue
Bilateral test billed as unilateral (or missing RT/LT)
The denial or audit exposure
Reduced payment or laterality denial
How we prevent it
We report right/left and bilateral services with the correct modifiers per payer rules
The pattern underneath all of them is the same: a rule that a general biller doesn't know exists, applied a beat too late. Request a revenue review and we'll show you exactly which of these is hitting your remittances today.
03A genuinely bimodal discipline
Outsource optometry billing services
Not about salary
The case for outsourcing optometry is not the usual one about saving a salary. It is that optometric billing is a genuinely bimodal discipline — every claim is a medical decision before it is a coding decision — and keeping that expertise sharp in-house means one or two staff who have to stay fluent in vision-plan allowances, medical-carrier policy, refraction rules, imaging frequency limits, and dual-eligibility coordination all at once.
One encounter at a time
When that person is out, on vacation, or simply buried behind the front desk, the medical-versus-vision calls get made under pressure and the refraction line gets forgotten, and the revenue slips out one encounter at a time in ways no one notices until the month closes short.
The trade
Handing optometry to a dedicated team removes that single point of failure and replaces guesswork with a documented routing standard applied on every claim. That is the difference professional optometry billing services make: the specialty's hardest judgment call becomes routine, not a scramble.
Practices that move to us
Typically see these numbers, month after month:
up to 0%
Fall in denials
~0%
First-pass clean-claim rate
0%
Net collections
<0
Days in A/R
~0 of 10
Worked denials overturned on appeal
0%
Client-retention rate
Claims are scrubbed and filed within 24 hours, so revenue that used to sit in a work queue starts landing in your account instead.
04Chart to paid
What 247MBS does for your practice
Everything it takes to move an optometry claim from the chart to paid, run by one certified team rather than split across vendors:
01Route
Medical-versus-vision claim routing
Every encounter triaged to the correct benefit from the presenting problem and the assessment, with vision-plan services and medical claims filed to the right carrier and coordinated when both apply, so nothing denies for reaching the wrong payer.
02Capture
Refraction and self-pay capture
Refraction and other non-covered services billed and collected as patient responsibility on every applicable visit, so a service you already performed stops being written off.
AAPC/AHIMA-certified coders owning the eye-code versus E/M decision, the imaging diagnoses, and the modifier logic so the codes always match the record.
Every denial worked to root cause, from misrouted medical-versus-vision claims to imaging medical-necessity and modifier rejections, with the documentation assembled for the overturn.
The full cycle owned start to finish, with a named account manager and a live dashboard over every claim, denial, and dollar.
Eligibility and benefit verification and relentless A/R follow-up sit inside that same cycle — medical coverage, vision-plan allowances, materials benefits, and imaging frequency limits confirmed before the visit, and aged claims pursued across medical carriers, vision plans, Medicare, and self-pay balances. If you'd rather keep optometry billing and coding services under one roof, that is exactly the model: certified coders and billers on the same team, sharing the same record, instead of handing your claims between companies.
Revenue review
Price your misrouted claims and unbilled refractions.
A certified optometry specialist puts a dollar figure on what your misrouted medical-versus-vision claims, unbilled refractions, denied imaging, and aged A/R are costing you right now.
Encounters re-routed against the presenting problem
Refraction lines reconciled against the visit count
Imaging tested against covered diagnoses and frequency limits
HIPAA & SOC 2 Type IIBack within one business dayNo long-term lock-in
Request a Revenue Review
Tell us about your practice.
An optometry billing specialist will reach out within one business day.
Thanks — we've got it.
An optometry billing specialist will reach out within one business day.
05On the remittance, not the pitch
247MBS vs. a general biller
A generalist learns optometry on your claims. As an optometry billing services company, we arrive already fluent in it — and the difference shows up on the remittance, not in the sales pitch:
Capability
General billing company
247MBS
Medical-versus-vision claim routingThe fork the whole specialty turns on.
No
Yes
Vision-plan enrollment and coordination of benefitsWhen both apply on the same day.
No
Yes
Eye-code versus E/M selection per visitTwo incompatible rule sets.
Limited
Yes
Refraction billed as separate patient responsibilityPerformed on nearly every patient.
No
Yes
Imaging medical-necessity and frequency controlOverutilization takebacks otherwise.
No
Yes
Right/left, bilateral, and modifier-25 logicReduced payment or a laterality denial.
Limited
Full
Therapeutic versus routine contact-lens routingDifferent benefit, different diagnosis.
No
Yes
Dedicated account manager and live dashboardEvery claim, denial and dollar.
Sometimes
Always
06The rules shift with the model
Who we bill for
The rules shift with the practice model, and we bill each to the detail it demands:
Full scope
Solo and group optometry practices
Full-scope primary eye care where the medical-versus-vision split and the refraction line drive both the revenue and the denials.
What decides the moneyThe split and the refraction line
Disease
Medical optometry and disease management
Glaucoma, diabetic retinopathy, macular disease, and dry-eye practices where imaging medical necessity and E/M coding decide what gets paid.
What decides the moneyImaging necessity and E/M coding
Contact lens
Contact-lens and specialty-lens practices
Routine and therapeutic fittings that must be routed to the right benefit with the right qualifying diagnosis.
What decides the moneyBenefit routing and the diagnosis
Optical
Optical-integrated and retail-affiliated offices
Practices juggling materials benefits and professional services across vision plans and medical carriers.
What decides the moneyMaterials versus professional services
OD/MD
Multi-location and OD/MD groups
Mixed medical and vision billing where credentialing, coordination of benefits, and enrollment with every payer have to be exact.
What decides the moneyExact enrollment with every payer
The common thread
A payer mix wider than almost any other outpatient specialty carries.
A single day's schedule can touch Medicare, commercial medical carriers, two or three vision plans, materials-only benefits, and straight self-pay, each with its own coverage logic and its own frequency clock. We keep a routing standard for every one of those payers so the front desk isn't guessing at check-out and the biller isn't reverse-engineering coverage after a denial. That discipline is what lets a growing practice add locations, doctors, and disease-management volume without the billing operation becoming the bottleneck that caps how fast it can scale.
Practices that also run adjacent lines lean on our neighboring desks — the dermatology billing team for in-office lesion and lid procedures, and the ENT billing team for shared allergy and head-and-neck workflows.
07Nothing is a black box
Switching is a handoff, not a project
Changing billers shouldn't cost you a cash-flow gap, and with us it doesn't.
Your systems stay
We work inside your existing practice-management and EHR platform, so nobody has to relearn a system. Credentialing and payer-enrollment review — across both medical carriers and the major vision plans — run in parallel while your claims keep going out the door.
Visible from week one
From that first week, your free 360° reporting dashboard shows every claim, denial reason, and dollar in real time, so nothing about the handoff is a black box. There is no long-term lock-in holding you in place.
Trends surfaced early
If a denial trend or a payer-policy change appears in the data, your account manager surfaces it and adjusts the routing standard before it compounds across a quarter of claims.
Most optometry practices are fully live within a few weeks, and the denial drop shows up in the first cycles.
08Where the fork stops costing you
Medical Billing for Optometry
Every eye exam routed to the payer that actually covers it.
And the refraction, the imaging, and the fitting paid alongside it — which is precisely what medical billing for Optometry from 247MBS is built to deliver. The routine glasses check rides the vision plan; the visit driven by floaters, dry eye, or diabetic monitoring is a medical claim to the health carrier, and we make that call per encounter off what the doctor documents, not what the patient asked for at the front desk. Route it wrong and you either file against a benefit that never touched the visit or bury a payable medical workup inside a capped vision allowance. Our Optometry Billing Services close that gap so the exam, the imaging, and the separately billable refraction all land where they pay — a first-pass clean-claim rate near 99% instead of revenue leaking out one misrouted claim at a time. Request a revenue review
ROUTINEThe glasses check rides the vision planWhere the allowance covers it.
MEDICALFloaters, dry eye, diabetic monitoringA medical claim to the health carrier.
DOCUMENTEDDecided off what the doctor documentsNot what the patient asked for.
ALONGSIDERefraction, imaging and fitting paid tooEach where it actually pays.
09Fluency matters more than price
Choosing an Optometry Billing Services Provider
Sign the Optometry Billing Services provider that makes the medical-versus-vision routing decision on every claim rather than defaulting to whatever the patient's card says, and the specialty's biggest leak closes on day one.
Bills refraction as a separate patient-responsibility chargeOn every applicable encounter.
Chooses between the eye-exam codes and office E/MAgainst the record and the payer, not out of habit.
Holds imaging to each payer's frequency limitsThe front-end judgment a general biller never applies.
Enrols you with both medical carriers and the major vision plansAnd coordinates benefits when both apply.
Shows transparent claim-level reportingUnder a named account manager.
Earns back its fee immediatelyBecause misrouted claims cost far more each month than any per-claim rate difference.
10A documented routing standard
Outsource Optometry Billing — What Outsourcing Looks Like With Us
What changes hands
Outsource Optometry Billing to 247MBS and you replace a bimodal judgment call made under front-desk pressure with a documented routing standard applied on every claim — so the medical-versus-vision decision and the refraction line stop slipping through on the days your staff are buried.
Outsourcing Optometry Billing Services keeps eligibility checks, claim routing, refraction capture, eye-code versus E/M selection, imaging necessity, denial work, and appeals on one shared record instead of split across vendors, with claims scrubbed and filed within 24 hours and days in A/R held under 25.
Optometry Billing Services Outsourcing also trades the salary and coverage risk of one or two staff who have to stay fluent in every payer's rules for a transaction-based fee you pay only against claims that move. A live dashboard shows every claim and dollar, and most practices are fully live within a few weeks. Ready to hand it off? or call +1 888-502-0537.
On one shared record
Eligibility checks
Claim routing
Refraction capture
Code selection
Imaging necessity
Denials and appeals
instead of split across vendors
STANDARDA documented routing rule, not a pressured guess
PAY ON MOVEA fee against claims that actually move
VISIBLEEvery claim and dollar on a live dashboard
By the reason for the visit and what the doctor documents, not by what the patient asked for. A visit for glasses or a routine check with no complaint is a vision-plan service; a visit driven by a symptom or a diagnosis — floaters, a red eye, blurred vision, or monitoring diabetes or glaucoma — is a medical claim to the health carrier. When both apply on the same day, we coordinate the benefits so each service reaches the payer that covers it.
Yes. Refraction is a non-covered service under Medicare and most medical plans, so we bill it as a separate patient-responsibility charge on every applicable encounter and collect it up front. Folding it into the exam or dropping it means giving away a service you performed on nearly every patient.
We do. Every visit is coded to whichever set the record supports and the payer rewards — the ophthalmological visit codes with their comprehensive and intermediate rules, or the office evaluation-and-management codes selected on medical decision-making or time. Choosing the right one on each visit is where a lot of optometry revenue is quietly lost.
We file diagnostic imaging and testing only with a supporting diagnosis and only within each payer's frequency limits, and we report unilateral versus bilateral correctly. That is what keeps OCT, fundus photography, and visual fields from bouncing on medical necessity or getting clawed back for overutilization.
We do. AAPC/AHIMA-certified optometry coders and billers work as one team, so the medical-versus-vision routing, the eye-code versus E/M decision, the imaging diagnoses, and claim submission all stay aligned instead of being split across two vendors.
Most practices are live within a few weeks. We bill from your existing practice-management and EHR setup, run credentialing and enrollment review with both medical and vision payers in parallel, and assign a dedicated account manager on day one.
medical or vision·the refraction line·imaging rules·code-set selection
Ready to get more of your optometry claims paid the first time?
Whether you run a solo primary-care practice, a medical optometry clinic managing glaucoma and diabetic patients, a contact-lens specialty office, or a multi-location OD/MD group, our optometry billing services protect every exam, every refraction, and every imaging study. Outsource optometry billing services to a team that treats the medical-versus-vision decision, the refraction line, and the imaging rules as routine — and put the revenue you're leaving on the table back where it belongs.